The Beer for noThing
Americans do too much nowadays. Moosehead Lager wants to take the time to celebrate these great moments of doing nothing.
Big Game Idea
The sequential spots will run during a large TV event à la Superbowl, Oscars, NBA Finals, etc. These spots will lead to the introduction to Moosehead Lager’s new celebration of doing nothing.
More Spots of Nothing
A Live Stream
A 24-hr “live stream” of calming nothing.
AD: Micah Tiffin